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  1. April 10, 2012

    I know nothing about design but I know I like the new logo but hate the new logotype

  2. CR Craven #
    April 10, 2012

    The Carolina Panthers updated logotype is a huge fail, in my opinion. All of your cons are right on point. The logotype is dreadful. It looks like it could have been created in Publisher by a desktop publishing novice. I don’t understand the offset placement of “Carolina” at all, it does nothing for the overall design. It is not impactful in any way. The old logotype had character, exuded movement and ferocity. The new one is stagnant and unimpressive, even with the serifs and italics. Maybe this is just a joke. Hopefully, the will revert back to the original the way Gap did when they failed few years ago.

    • April 10, 2012

      Agreed! I definitely do not understand the offset placement nor do I understand the need to be more three-dimensional! Just doesn’t make sense! I will also be hoping that they will revert back after much backlash. Thanks for your comment!

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